China’s virtual Canton Fair

The oldest, largest, and the most representative trade fair in China.

This year’s Canton Fair will be held online. The China Import and Export Fair, commonly known as the Canton Fair will launch its 128th session online for 10 days between October 15 and 24. The Canton Fair is a trade fair held in the spring and autumn seasons each year since the spring of 1957 in the city of Canton (Guangdong), China. It is the oldest, largest, and the most representative trade fair in China. It is the second time that the fair has moved online this year since the COVID-19 outbreak. The previous online session was held in June.

in the spring of1957, the first Chinese Export Commodities Fair in Guangzhou emerged as Canton Fair with 13 exhibitors, showing more than 10,000 kinds of commodities. There were 19 countries,1223 buyers region, mainly from USA,Europe,Russia,India and other china main land like Hong Kong and Macao,Taiwan,Canton. The fair’s first year turnover was $ 86,570,000, accounting for 20% of the year’s total national income in cash.

The fair’s first year turnover was $ 86,570,000, accounting for 20% of the year’s total national income in cash.

The first Online Canton Fair promoted the development of international trade and further opened up cooperation for businesses during an unprecedented and challenging time. The virtual format will continue with the 128th Canton Fair, which will fully leverage the trade fair’s comprehensive new digital platform to foster the stable, healthy development of foreign trade under the “new normal” and facilitate the smooth flow of the global supply chain.

Powered by cloud computing and artificial intelligence, 128th Canton Fair’s will better support online product promotion and business negotiations with the launch of a virtual exhibition hall, scene simulations and online business card exchanges, new booth display formats, and fast intelligent search.

Powered by cloud computing and artificial intelligence

Powered by cloud computing and artificial intelligence, the 128th Online Canton Fair’s online international trade platform will better support online product promotion and business negotiations with the launch of a virtual exhibition hall, scene simulations and online business card exchanges, new booth display formats, and fast intelligent search.

25000 businesses to attend Canton Fair

About 25,000 enterprises from China and abroad will attend this year’s Canton Fair,  according to China’s Ministry of Commerce (MOC). The fair will be hosting 50 exhibition areas for 16 categories of products. The MOC said the exhibition fees will be waived in order to help enterprises explore the international market and boost business confidence. Canton Fair is seen as an important barometer of China’s foreign trade. The 127th session in June drew nearly 26,000 domestic and foreign enterprises, with 1.8 million products exhibited.

Exhibitors can showcase their products online via the platform using a variety of digital formats, such as photos, videos, 3D displays, VR booths, or a multi-platform display template. Buyers and partners can use the instant online messaging tools with real-time translation for seamless communication, or schedule online meetings using video, audio, or text message.

Exhibitors can showcase their products online via the platform using a variety of digital formats, such as photos, videos, 3D displays, VR booths, or a multi-platform display template. Buyers and partners can use the instant online messaging tools with real-time translation for seamless communication, or schedule online meetings using video, audio, or text message.

How to sign up for the Canton Fair

To get into the fair, you’ll first need to register.  Remember the registration is free of charge. To register online click here. Your application will be approved within 3 business days. You must obtain your Buyer Entry Badge(IC Card). Note that registering is free (so long as you don’t have a Chinese passport, in which case you’ll have to pay 300 Yuan each day!). One last bit of advice: remember to bring your passport with you since it is necessary for entering the fair.

Exclusive Financial Services Providers

China Foreign Trade Centre has worked with large financial institutions to build an all-weather online banking system for 128th Canton Fair. With the system, exhibitors and buyers are provided with dedicated financial products and services such as international settlement, online financing and trade financing, as well as insurance, logistics, customs and other supporting services. The financial services providers include Bank of China, China Construction Bank, China Life, CGB, PINGAN Bank, ICBC, Agricultural Bank of China, The Export Import Bank of China and China Export & Credit Insurance Corporation.

Success Stories of the 127th Canton Fair

Nearly 26,000 domestic and overseas exhibitors uploaded numerous products in text, picture, video and 3D format, showing more smart, high-tech products and those with self marketing and self-owned IP and brands. The feast of products attracted global buyers to attend.

Nearly 26,000 domestic and overseas exhibitors uploaded numerous products in text, picture, video and 3D format, showing more smart, high-tech products and those with self marketing and self-owned IP and brands. The feast of products attracted global buyers to attend.

Live Streaming, Virtual Contract Signing, online product launches

Live streaming marketing was popular and widely participated. Overseas buyers can schedule negotiation appointment, initiate instant messaging or post sourcing request. Meanwhile, the trade negotiation environment of mutual trust of the physical exhibition has been duplicated to enhance both parties’ trust and negotiating and sourcing efficiency, which was applauded by buyers.

Various supporting activities were held during this session, including 24 Promotion on Cloud events for global buyers, 5 virtual signing ceremony of trade contracts, and 64 product launch activities by 58 leading enterprises of 20 trading delegations.

Customised products from leading financial services provides

During the 127th Fair, the Financial Services providers customized exclusive products with higher line of credit, lower settlement rate and more convenient financing channel. An online-offline integrated complaint handling model was built to ensure the protection of IPR. China’s 105 Cross-border E-commerce Comprehensive Pilot Zones displayed the vigor of cross-border e-commerce development. 6 cross-border e-commerce platforms linked to Canton Fair’s website received wide attention and visits.

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