Muzaffarabad (PR): President Azad jammu and Kashmir Sardar Masood Khan addressed a report launching ceremony titled “Building Sustainable Tourism in Azad Jammu and Kashmir” by University of Azad Jammu and Kashmir (UAJ&K), in collaboration with Center for Peace, Development and Reforms (CPDR).
The ceremony organized by the University of Azad Jammu and Kashmir (UAJK) in collaboration with the Centre for Peace, Development, and Reforms (CPDR) was also addressed by Registrar of the UAJK, Dr Ayesha Sohail, Secretary Tourism, Chaudhry Imtiaz Ahmed, author of the report Prof Dr Shaheen Akhtar, Executive Director CPDR, Irshad Mehmood, Prof Dr Rukhsana Khan, and others.
Speaking on the occasion, Registrar University of Azad Kashmir Dr. Ayesha Sohail said that if tourism in the liberated territory is promoted as an industry under a well chalked out strategy.
This can play a key role in improving the economy of the state besides raising the standard of the life of the local people.
Emphasizing that the tourism sector can play a vital role in the economic development of the country especially for AJK, Dr Ayesha said that we need to focus our attention on the challenges and opportunities of tourism development in the areas.
She said that UAJK has established the Sharda Centre of Learning in the Department of Art & Designs of the university has also signed an MoU with the Tourism and Archaeology Department of the AJK government for the preservation of archaeology assets of AJK.
The Department of Art and Design is leading the project with other researchers from Quaid Azam University, Hazara University, and experts from Federal Government, she added.
The ceremony was also addressed by the author of the report Prof. Dr. Shaheen Akhtar, Secretary Tourism Chaudhry Imtiaz Ahmed, Executive Director Center for Peace, Development and Reforms Ershad Mehmood, Prof Dr Rukhsana Khan, and others.